Windermere Lake Cruises’ national links strengthened further following UKinbound expansion

Windermere Lake Cruises has welcomed the appointment of a new Northern England Business Development Manager at the only trade association to represent the country’s inbound travel industry.

UKinbound’s announcement that Nathan Alemany will take up the role - the first of its kind in the North, has been welcomed by Windermere Lake Cruises’ Jennifer Cormack, who was herself voted onto UKinbound’s board of directors late last year.

Jennifer, Windermere Lake Cruises’ Sales and Marketing Director, met with Nathan and several other UKinbound members this week, to discuss how to move forward effectively and maximise results from their membership.

Commenting, Jennifer says, “This is great news both for UKinbound and for businesses up here in the north of England. It will also add real weight to our efforts to link my existing network of contacts and relationships with more key players in the travel industry.

“I’m really looking forward to working with Nathan on representing northern destinations and I’m extremely confident our relationship will be a massive benefit to tourism businesses right across the region as we continue to raise the profile of inbound tourism and highlight its importance to the UK economy.”

Nathan - who like Jennifer, has nearly 20 years of experience in the industry, will be looking to take advantage of opportunities not only the Lake District, but across Chester and Cheshire, Merseyside and Manchester, who would work together to promote the entire North west region. Further expansions into Yorkshire and the north east are also planned.

Most recently, Nathan was head of marketing and industry partnerships at the 2018 International Business festival, where he led the successful re-brand of the event.

Prior to this, Nathan was regional head of marketing EMEA at Travelport and spend seven years at VisitBritain. During his time at VisitBritain he held the role of senior partnerships marketing manager, where he transformed the authority’s partnership model, and previously as a manager at eventBritain, where he actively worked on more than 200 bids.

He has also held positions at Guoman Thistle Hotels, InterContinental Hotels Group and the Liverpool Tourist Board (The Mersey Partnership).

Nathan says, “I’m delighted to be spearheading UKinbound’s development in northern England and I’m looking forward to expanding our presence and membership base across the region.”

The body – which marked its 40^th anniversary last year, represents the interests of the UK’s inbound tourism and works to ensure the sector is recognised as one of the country’s leading economic and employment drivers.

In addition, UK Inbound lobbies the government on vital issues that affect the tourism industry on behalf of its 400+ member businesses, which includes Windermere Lake Cruises among its membership.

UKinbound CEO Joss Croft commented: “UKinbound is committed to supporting tourism businesses across all four corners of the UK and the appointment of Nathan is an important step forward in our strategic long-term regional development plan. Tourism is a key revenue earner for many businesses across northern England and I’m confident that Nathan will drive forward our interests here.”